Digital Marketer

What is Nooks?

Nooks is a platform transforming sales reps from manual laborers to scientists. With today’s technology, sales reps shouldn’t need to manually write hundreds of emails, research hundreds of websites/linkedins, and make hundreds of calls. They should instead focus on the parts of their job that actually require people - talking to customers, being creative, and problem-solving. With a combination of AI tools, automation and real-time collaboration, Nooks can do the rest.

The problem

Sales pipeline is critical for growing companies. Many, especially B2B companies, have teams of sales/business development representatives (SDR/BDRs) or full-cycle account executives whose responsibility is to identify, contact, and qualify new potential customers. There are ~750,000 SDR/BDR’s in the US alone (e.g. Airtable, Brex, Databricks and many other tech companies have sizable SDR/BDR teams)

In their day-to-day, SDR/BDRs spend time on 3 main activities:

1. Prospecting & research - identify a list of potential customers using signals like industry, size, fundraising, headcount growth, new hires, job descriptions, etc.

2. Email & LinkedIn messaging - write messages to those contacts to convey the problem and pitch your product. The goal is for them to book a demo

3. Calling - Live phone conversations often have higher conversion than emails because they’re more personal, but there’s a lot more manual work involved

Much of the sales rep's job can be automated with today's technology: large language models, web scraping, automation, integrations, and more!

The Role

We’re looking for a talented Digital Marketer to help drive growth and ensure our digital marketing initiatives are high-performing and efficient.

You’re a digital marketing pro with a knack for optimizing campaigns and a deep understanding of marketing operations. You know how to build account-based marketing (ABM) programs that generate results, and you're equally comfortable managing ad campaigns, SEO strategy, and marketing automation tools to fuel pipeline growth.

Responsibilities

As part of this role, you’ll:

• Build and manage digital ABM programs that support our mid-market and enterprise growth goals.

• Oversee and optimize digital advertising campaigns on LinkedIn and Google, ensuring they effectively generate pipeline and maximize return on investment.

• Partner with product marketing to create and execute an SEO strategy, including content creation and blog management, to increase organic traffic.

• Build and continuously optimize landing pages to drive conversions and improve user experience.

• Develop email marketing programs to nurture relationships with both customers and prospects, improving engagement and retention.

• Troubleshoot and fix issues on our current website while preparing for a larger website redevelopment.

• Serve as a marketing operations expert, connecting our various tools and systems to boost the overall efficiency and effectiveness of the marketing team.

Requirements

• 4+ years of experience in digital marketing, with a proven track record of managing and optimizing ad campaigns and marketing operations.

• Strong experience with digital ad platforms, including LinkedIn and Google Ads.

• Demonstrated ability to develop and execute SEO strategies in collaboration with content and product marketing teams.

• Hands-on experience building and optimizing landing pages for conversion.

• Proficiency in email marketing tools and creating customer/prospect nurture programs.

• A problem-solving mindset with the ability to fix website issues and manage larger redevelopment projects.

• Familiarity with marketing technology stacks and operations tools to enhance team productivity, particularly Hubspot.

• Experience in sales development and sales or marketing technology is strongly preferred.

We offer competitive compensation because we want to hire the best people and reward them for their contributions to our mission. We pay all employees competitively relative to the market. On top of this, we offer equity, generous perks, and comprehensive benefits.

Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.