Director of Digital Marketing & Operations

Join the dynamic journey at Vynca, where we're passionate about transforming care for individuals with complex needs.

We’re more than just a team; we're a close-knit community. Our shared commitment to caring for each other and those we serve is what sets us apart. Guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity, we forge paths of success together. Join us in this transformative movement where you can contribute to making a profound difference every day.

At Vynca, our mission is to provide comprehensive care for more quality days at home.

About the job

We are seeking a Director of Digital Marketing & Operations to lead our digital marketing strategy and marketing operations efforts. This role is critical in driving awareness, engagement, and conversion across payer, provider, and patient audiences. The ideal candidate will be both strategic and hands-on, with expertise in digital marketing, automation, and performance optimization.

Key Responsibilities

Digital Strategy & Demand Generation

• Develop and execute multi-channel B2B digital campaigns to drive payer and provider engagement, acquisition, and retention.
• Implement patient acquisition efforts, including inbound, paid media, SEO/SEM, and content syndication.
• Optimize website strategy and performance, ensuring strong conversion paths for lead generation.
• Manage email marketing and nurture programs to engage key stakeholders throughout the acquisition journey.

Marketing Operations & Automation

• Lead the implementation and management of HubSpot for marketing automation, CRM integration, lead scoring, segmentation, and lifecycle management.
• Develop scalable workflows, email nurture campaigns, and automation rules to improve engagement and conversion.
• Manage lead attribution models and data hygiene, ensuring seamless integration between HubSpot and other marketing/sales systems.
• Establish marketing operations best practices, including governance, reporting, and compliance
• Provide training and enablement to marketing and sales teams on HubSpot functionalities and best practices.

Analytics & Performance Optimization

• Establish KPIs and build dashboards to track campaign performance, pipeline contribution, and marketing ROI.
• Conduct A/B testing and performance analysis across digital campaigns to improve conversion rates and engagement.
• Implement data-driven decision-making to optimize marketing spend and efficiency.
• Partner with sales and leadership to ensure marketing efforts align with revenue goals and business objectives.

Content & Brand Optimization

• Collaborate with content and product marketing teams to refine messaging and create compelling digital assets and social media campaigns.
• Develop and manage landing pages, personalized content experiences, and automation-driven engagement journeys to enhance lead nurturing.
• Ensure consistent brand positioning across digital channels and campaigns.

Team & Vendor Management

• Oversee agency partners and freelancers supporting paid media, SEO, and digital design.
• Collaborate cross-functionally with sales, product, and clinical teams to align marketing efforts.
• Mentor and develop junior marketing team members as the function scales.

Qualifications

• 7+ years of experience in digital marketing, marketing operations, and demand generation, preferably in healthcare or SaaS.
• Proven experience in HubSpot implementation, management, and optimization (certification is a plus).
• Expertise in marketing automation, lead scoring, CRM integration, and data governance.
• Strong analytical skills with experience in campaign tracking, reporting, and ROI measurement.
• Hands-on experience with paid media (LinkedIn, Google Ads, programmatic), SEO, and website optimization.
• Proven ability to drive MQLs, SQLs, and pipeline contribution in a B2B or B2B2C healthcare environment.
• Excellent project management skills with the ability to balance strategy and execution.

Compensation and benefits

• Salary Range: $160,000, annually, based on factors such as experience, skills, location, company needs, and market demands.
• Benefits: We believe great humans deserve great benefits! At Vynca, you’ll enjoy medical, dental, and vision insurance, income protection, PTO, company holidays, a 401k plan, and access to various wellness benefits.

Additional Information

• Background Screening: Employment is contingent on a background check, which may include a drug test, health screenings, and reference checks, depending on the role.
• Job Scope: This description is not exhaustive; additional duties and responsibilities may be assigned.
• Vaccination Requirement: Employees in patient, client, or customer-facing roles must be vaccinated against COVID-19 and influenza. Requests for religious or medical accommodations will be considered but may not always be approved.
• Employment Eligibility: Compliance with federal law requires identity and work eligibility verification using E-Verify upon hire.
• Equal Opportunity Employer: Vynca Inc. is committed to diversity and inclusion, valuing applicants of all backgrounds, regardless of race, color, religion, gender identity, sexual orientation, veteran status, disability, or other protected status under the law.