Marketing Operations Manager

Description

About Us:

Revive is revolutionizing employee wellness by maximizing healthcare engagement through our comprehensive, on-demand virtual care clinic. We offer a wide range of services—from primary and urgent care to mental health support and a mail-order pharmacy—all at no cost to employees.

We sell primarily through benefit consultants to employers using a transparent per-employee-per-month (PEPM) model. Revive not only eliminates cost barriers for employees but also delivers significant ROI for companies by reducing overall healthcare spend through care diversion and early intervention.

Job Description:

As the Marketing Operations Manager at Revive, you will take the lead in orchestrating our marketing and partner programs through a single, integrated HubSpot ecosystem, which serves as both our CRM and marketing automation platform. You’ll build and optimize workflows, manage data integrity, and develop effective campaigns in close collaboration with internal stakeholders—Sales, IT, Finance—as well as external partners such as healthcare benefit consultants. Your goal is to streamline our marketing operations, improve lead management, and drive measurable growth and engagement.

This is a REMOTE position.

Key Responsibilities

1. Hubspot Administration and Optimization

• Serve as the primary administrator for HubSpot, managing system configurations, integrations, and user access.
• Design and maintain automated workflows, lead scoring, segmentation, and campaign setups to maximize effectiveness.
• Oversee data hygiene and governance across the entire HubSpot CRM to ensure accurate and reliable reporting

2. Partner Program Management

• Create and maintain partner-specific workflows, lead-sharing protocols, and campaign resources in HubSpot.
• Monitor partner performance and provide regular reporting and insights to stakeholders.

3. Process & Workflow Management

• Develop and maintain standardized processes for campaign planning, execution, and tracking within HubSpot.
• Streamline lead handoff between Marketing and Sales to maximize pipeline efficiency.

4. Marketing Campaign Execution & Analysis

• Collaborate with our campaigns manager to launch and track multi-channel marketing campaigns (email, social, events, etc.) within HubSpot.
• Monitor KPIs such as lead generation, funnel performance, and campaign ROI, providing actionable recommendations.
• Ensure thorough lead nurturing practices and effective handoff between Marketing and Sales.

5. Data Analysis & Reporting

• Create and maintain dashboards within HubSpot to monitor key marketing KPIs (primarily marketing influenced leads).
• Provide data-driven insights and recommendations to support continuous improvement.

6. Budget & Resource Oversight

• Evaluate technology spend and maintain cost-effective solutions within the martech stack.

7. Team Collaboration & Enablement

• Work cross-functionally to ensure all teams are aligned on marketing objectives and strategies.
• Provide training and support on HubSpot features, campaign best practices, and marketing processes.

8. Compliance & Data Governance

• Ensure marketing operations (including HubSpot usage) comply with relevant regulations (e.g., GDPR, CCPA).
• Maintain data hygiene and oversee data governance within the platform.

Requirements

Experience/Education:

• Bachelors' degree or equivalent professional certification.
• 4+ years of experience in marketing operations, with a proven track record in HubSpot.
• Experience managing partner or channel marketing programs (ideally in the healthcare industry) is strongly preferred.

Technical Skills:

• Advanced knowledge of HubSpot CRM and automation features (workflows, lead scoring, dashboards).
• Proficiency with analytics platforms (e.g., Google Analytics) and reporting tools (e.g., Excel, BI platforms).
• Familiarity with integrating HubSpot into broader tech stacks (e.g., website CMS, payment systems) is a plus.

Analytical Mindset:

• Ability to interpret complex data sets, spot trends, and create actionable strategies.

Project Management:

• Strong organizational skills with the ability to juggle multiple tasks and meet deadlines.

Communication & Collaboration:

• Excellent interpersonal skills, capable of translating technical information to both technical and non-technical stakeholders.

Adaptability

• Comfortable working in a fast-paced environment with changing priorities.