Thailand onlyAt Chillchat, we blend creativity and player obsession to create games and platforms that stand out. With a team-first mindset, we value direct communication and a commitment to growth. We work hard, play harder, and always put our players first.
We are currently developing SOL Arena, a Web3 snake royale with real stakes PvP.
As our Senior Digital Marketing Manager, you’ll drive the strategy and execution of marketing efforts to grow SOL Arena’s player base. You’ll manage campaigns, refine performance ads, and develop content that engages and retains players. With a data-driven approach, you’ll optimize marketing funnels, analyze key metrics, and collaborate across teams to maximize impact.
How you will make an impact:
Develop and execute a structured digital marketing strategy with clear objectives, KPIs, and measurable outcomes.
Identify and segment target audiences, creating player personas to tailor campaigns and improve engagement.
Build and refine marketing funnels, mapping out the user journey from discovery to long-term retention.
Plan, manage, and oversee the content calendar, ensuring a steady pipeline of social media, community, and promotional content that aligns with marketing goals.
Write and refine marketing copy for social media, website, in-game promotions, and other marketing materials.
Work closely with designers and video teams to ensure visual assets support campaign goals and brand identity.
Develop and enforce brand guidelines, ensuring consistent messaging and tone across all marketing channels.
Track and analyze marketing performance, providing data-driven insights to refine campaigns and improve efficiency.
Identify and experiment with trends, activations, and engagement strategies to increase visibility and player interaction.
Review and assess performance ads, analyzing key metrics to refine targeting, messaging, and creative effectiveness.
Coordinate with leadership and cross-functional teams, ensuring marketing efforts align with business and game objectives.
Your character build:
5+ years of senior-level experience in marketing (gaming or Web3 experience preferred).
Deep understanding of marketing fundamentals, including strategy, positioning, and audience segmentation.
Proven ability to define and execute marketing strategies that drive user acquisition and retention.
Strong analytical skills, with experience tracking KPIs, analyzing campaign performance, and optimizing based on data.
Experience managing and optimizing performance ads, using data insights to improve targeting and effectiveness.
Experience leading content strategy, working with designers, and managing digital brand presence.
Self-starter with a high level of ownership, capable of working independently without waiting for direction.
Our culture:
Player Experience Obsession: We focus on delivering what our players truly love.
Play to Win: We embrace a competitive spirit, always striving for excellence and growth.
Mission Over Self: Our mission comes first, and we leave individual preferences aside.
Trust Your Team: We value open communication and empower our team to make decisions.
Trust Yourself: Take risks, make decisions, and learn from failures.
Be Direct: Constructive, honest feedback helps us grow together.
Use Context: We approach problems with good judgment and flexibility, not rigid processes.
Have Fun: Enjoy the work and the journey.
Check out our website for more info on our culture!
Our bonus attributes:
Dress: Wear whatever makes you feel most comfortable, PJs are also acceptable.
Flexibility: Work from home, office, coworking space, or beach.
Relocation: Discover Thailand's vibrant culture and lush landscapes with our comprehensive relocation benefit.
Wellness: We invest in your wellness, whether you want to focus on physical or mental health.
Health: We’ve got you covered, comprehensive insurance is the name of the game.
Team: Join our passionate team and enjoy cat memes, games and most importantly food!
Salary: We’ll make sure you’re covered, so that you don’t have to stress about your finances.
Investors: We are backed by the top VC’s in the space, including Solana Ventures, Griffin Gaming Partners, Animoca Brands, and more...
Meritocracy: Be recognized for the work you do and get control of your career and how you grow.
If this sounds like a mission you’d like to be a part of, apply now!
