United States onlyQuartzy is seeking a Senior Field Marketing Manager to lead our field marketing efforts in order to engage customers (current and prospective) and suppliers in order to amplify the value of the Quartzy platform.
The role is fully remote but we prefer candidates who are based near major airport hubs listed below:
1. Boston, MA
2. San Francisco, CA
3. San Diego, CA
4. Raleigh, NC
5. Charlotte, NC
6. Houston, TX
7. New York
Why Quartzy
Quartzy is the world’s #1 lab management platform. Every day, hundreds of thousands of scientists from all over the world improve the efficiency of their research by using Quartzy. Our software combines lab resource management and eCommerce, producing unique value in this large market, returning time to researchers who can focus on their next discoveries. Our customers range from wine makers, to food/ag companies, to companies working on COVID testing and therapies. We are humbled every day to serve them.
What You'll Do
- Partner with Supplier management team to collaborate on and coordinate events with supplier partners
- Develop and execute field marketing strategies and events to align with Quartzy’s growth goals
- Deliver integrated marketing programs to drive pipeline growth and customer loyalty with customer and prospect organizations. Programs include Quartzy-led events, regional sponsorships, user groups, meetups, executive events, hands-on workshops with supplier partners, and more to to support new customer acquisition and expansion
- Own and manage agenda, content creation, promotional materials and speaker acquisition for events.
- Manage communications to promote events, including email, LinkedIn, other social media etc.
- Understand regional and industry market trends and adjust event strategy accordingly
- Collaborate with cross-functional teams for seamless event execution
- Cross-collaborate with other marketing channels – partner marketing, online, social, press, customer references and others to integrate field programs into customer buyer’s journey
- Implement lead generation tactics, and an attribution reporting process to measure the number of impressions, conversion rates, and overall success of field marketing events. Analyze event data (pre/post) to measure opportunities and tailor strategies for different audience segments
- Manage relationships with key stakeholders, including customers, partners, and industry influencers as needed.
- Stay informed about industry best practices and continuously improve strategies based on feedback
- Leverage Hubspot for process optimisation and results tracking
- Budget management, expense monitoring, and reporting on field marketing activities
- Pitch in on other areas of marketing, as needed
What We're Looking For
- 5+ years of experience in field/event marketing.
- Previous experience in a startup environment is a must.
- Salesforce and Outreach application knowledge is strongly preferred
- Life Science and or Biotech industry experience a huge plus
- Strong attention to detail with excellent verbal and written communication skills
- Willing to roll up your sleeves - we’re still a startup, and everyone pitches in to get the job done
- Ability to navigate through ambiguity - you will know where we need to go, but recognize it won’t always be a straight path to get there
- Fearless, outgoing, a doer, not afraid to speak out and challenge the status quo.
- Willingness and ability to travel to events - we estimate you’ll be traveling ~60%,70% of the time
- Should be located near one of the listed locations.
Does this sound like you? We'd love to hear from you.
